| 1. | The Advertising Standards Authority have upheld complaints concerning advertisements by O2.
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| 2. | Advertising Standards Authority's chairman from January 2001 until 2007.
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| 3. | Advertising Standards Authority : www . asa . org . uk
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| 4. | The Advertising Standards Authority received consumer complaints on the matter.
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| 5. | The campaign was ultimately banned by the Advertising Standards Authority.
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| 6. | This drew 200 complaints to the Advertising Standards Authority.
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| 7. | A trade association, the Advertising Standards Authority, investigates complaints of breaches.
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| 8. | The Advertising Standards Authority in January 2009 found that Tesco advertising was misleading.
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| 9. | On 11 November 2004, the Advertising Standards Authority Watchdog banned the advertisement.
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| 10. | The advert was later ruled " misleading " by the Advertising Standards Authority.
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